Proper representation in media and pop culture can also have a big impact as well! Looking back in retrospect, a major thing that got me interested in science and mathematics as a child was watching "Short Circuit 2" with the Indian scientist main character Ben, which was the first time I saw someone who looked like me being represented as cool and something to look up to (though in hindsight, maybe not the best example of representation, seeing as it was actually just a white guy in brown face :( ...). My sister has a lot of self doubt about her skills and capabilities, and I can't help but wonder if this might also have been a factor... :(