<p><span class="h-card" translate="no"><a href="https://mastodon.social/@film_girl" class="u-url mention">@<span>film_girl</span></a></span> Yeah still not convinced (not that i need to be). I feel it&#39;s purely the lack of the users, due to the cost of the headset… If it were a $800 device and everyone and their cousin rushed out to buy it - you&#39;d bet the big corps would be jumping on the platform - regardless of any emotions there are about how Apple may or may not have treated devs.</p><p>But you made your points well of course. I do hope it sees more success though (mostly because i have so many friends who work(ed) on it)</p>

<p><span class="h-card" translate="no"><a href="https://mastodon.social/@chockenberry" class="u-url mention">@<span>chockenberry</span></a></span> and I certainly don’t blame regular devs from saying “not this time,” especially when the platform investment was so high. Apple used to be able to argue “our users spend money” - but even if you got 10% market share for a $2.99 app (via IAP so less 30% off the top), you’re taking what, $85k max ARR for an app that your dev costs just on hardware could eat up 1/4 of that (an AVP and a beefy Mac is $10k) and that’s before labor and support costs!</p>

<p><span class="h-card" translate="no"><a href="https://mastodon.social/@chockenberry" class="u-url mention">@<span>chockenberry</span></a></span> yup! Diminishing returns, a lot of upfront investment, a small userbase that will never be massive unless there is a huge price cut, and you have to deal with a partner who disrespect you at all turns. I bet many of those companies would require payment to make their apps for AVP at all. I bet some of them (NBA, Disney+, Amazon even tho it’s just an iPad app) did get paid in some way (even if it wasn’t a direct transaction) to show up. I can’t blame them.</p>

<p><span class="h-card" translate="no"><a href="https://mastodon.social/@schwa" class="u-url mention">@<span>schwa</span></a></span> and it is notable that this is the first time they’ve done this to Apple. Apple used to be untouchable here, even when the investment didn’t always pay off (watch, tvOS). Here, devs went out of their way to say “no, call us when you have a userbase” — Apple suddenly in the position Microsoft and BlackBerry were in 12 years ago. And I think dev treatment played a part in that decision. Not the whole reason, but def a role.</p>

<p>Like I don’t think it’s the only reason at all. But I bet when execs are looking at how to spend time and budget, it’s a lot easier to blow off the expensive platform from the partner that treats you poorly, with the added plausible deniability of the small user base. Ive always said if users come, the apps will too. But what is markedly different here is that the big players just straight up said no, we won’t be part of your launch plan. We won’t help build your ecosystem.</p>

<p><span class="h-card" translate="no"><a href="https://mastodon.social/@film_girl" class="u-url mention">@<span>film_girl</span></a></span> iPhone &gt; iPad &gt; Apple Watch &gt; Vision Pro</p><p>Each platform iteration is smaller ecosystem.</p><p>It’s remarkable that they don’t see it.</p>

<p><span class="h-card" translate="no"><a href="https://mastodon.social/@film_girl" class="u-url mention">@<span>film_girl</span></a></span> Spotify and Netflix aside. Google is interesting in they have a YouTube Horizon OS app and an Android XR YouTube app apparently whenever that ships so that’s clearly singling Apple out 😂</p>

<p><span class="h-card" translate="no"><a href="https://mastodon.social/@schwa" class="u-url mention">@<span>schwa</span></a></span> oh you’re completely correct. That’s totally how that works. But when was the last time they didn’t even want to show up on an Apple platform at all? When they actively made their apps not work. And to be clear, that’s fair b/c that would require real work and a real cost to test and maintain. But the secondary piece is, why get there early just to get there if the partner treats you like shit. Many of those people were on Oculus and HTC devices a decade ago at or near launch.</p>

<p><span class="h-card" translate="no"><a href="https://mastodon.social/@jamesoloughlin" class="u-url mention">@<span>jamesoloughlin</span></a></span> I mean yes that’s part of it. But the bigger players who you expect to show up, your Spotify’s, YouTube’s, Netflix’s, won’t even do the QA to get the iPad apps working. And I don’t blame them! It’s petty but also, why build a platform for a partner/competitor that treats you like shit. There is a real cost to making the apps work and keeping them working. But a big part too is that this is rent coming due. And it’s time to collect.</p>