<p>I can't blame companies; users really do reflexively avoid learning, and have been conditioned to see their primary feedback mechanism as switching apps. If your app requires learning, you'll see massive churn and be harshly punished for that. I definitely can't blame users, who avoid learning because developing deep expertise with modern apps is rewarded by having your brains scrambled with constant A/B tests of everything being reshuffled to suit the users who *don't* put in effort.</p>
